Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free tracked UK delivery · Free returns within 30 days · Prices include VAT
Free UK delivery · craftiche.co.uk@gmail.com





Every order ships free with tracking. Timings are on our delivery page.
Email us with your order number within 30 days of delivery and we will send a prepaid returns label. Refunds go back to your original payment method.
Tell us what you are making at craftiche.co.uk@gmail.com and we will help you choose materials and quantities.
DANIEL SMITH Permanent Alizarin Crimson is an extra-fine, lightfast watercolour in a 15ml tube that reproduces classic Alizarin tones with improved permanence and mixing strength.
Engineered by DANIEL SMITH in Seattle, this 15ml tube delivers a transparent, medium-staining red designed to behave like traditional Alizarin Crimson but with enhanced permanence. Formulated from a blend of pigments chosen for durability and colour purity, this paint is milled with pure gum arabic and no fillers, ensuring consistent flow, excellent tint strength, and archival performance. It’s one colour among DANIEL SMITH’s expansive palette of more than 240 watercolours, which includes unique PrimaTek and Luminescent lines.
DANIEL SMITH’s Permanent Alizarin Crimson reproduces the familiar deep, transparent crimson but replaces fugitive components with pigments selected for lightfastness. The result keeps the beloved chroma and mixing behavior while resisting fading over time.
This crimson is formulated to mix cleanly into violets, warm greys, and rich oranges without muddying. Its transparency makes it ideal for layered glazing, subtle colour transitions, and luminous washes where underlying strokes remain visible.
The paint is extra-fine and milled to balance pigment load with vehicle for optimal application. It dries to a stable, transparent film and meets industry testing standards for artist materials.
Keep the screw-cap closed and store in a cool, dry place out of direct sunlight to preserve binder integrity. Use a wet palette or squeeze a small amount into a mixing tray; a little goes a long way because of the concentrated pigment load.
Who is this for: Artists seeking the familiar look of Alizarin Crimson without its traditional lightfast limitations will appreciate this 15ml tube. It suits professional painters who demand archival performance, illustrators needing reliable transparent reds for layers and mixes, and students wishing to work with premium, consistent pigments. If you want a versatile, non-granulating crimson with strong mixing power and proven manufacturing quality from a brand known for an expansive colour range, Permanent Alizarin Crimson in the 15ml tube is a practical, long-lasting choice.
Q: Is Permanent Alizarin Crimson lightfast?
A: Yes — formulated for improved lightfastness versus traditional Alizarin while retaining similar colour and transparency.
Q: Can I use it with other DANIEL SMITH pigments?
A: Absolutely — it mixes cleanly with PrimaTek and standard colours for vibrant, non-muddy blends.
Delivery: free and tracked to addresses across the UK, with no minimum spend. We email your tracking link as soon as your order is dispatched; timings are on our delivery page.
Returns: 30 days from delivery to return an unused item in its original packaging free of charge, with a prepaid label. This is on top of your 14-day legal right to cancel, and your Consumer Rights Act protections for faulty goods.
Damaged or wrong item? Email us a photo at craftiche.co.uk@gmail.com and we will replace or refund it.
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