{"product_id":"utrecht-acrylic-gesso-white-16-oz-medium-viscosity-flexible-opaque-primer","title":"Utrecht Acrylic Gesso — White 473 ml, Medium-Viscosity Flexible Opaque Primer","description":"\u003cb\u003eUtrecht Artists' Acrylic Gesso (White, 16 oz) is a professional-quality acrylic primer that creates a flexible, opaque ground for painting on canvas, wood, paper and mixed-media supports.\u003c\/b\u003e\n\n\u003cp\u003eThis medium-viscosity gesso provides strong coverage, a slightly toothy surface for paint adhesion, and archival stability for long-lasting artwork. Formulated for artists, it balances flexibility and opacity so it can be used straight from the jar or thinned for washes. The white tint brightens colours and helps pigments show true; its consistency is thick enough to fill small imperfections yet workable for multiple coats.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gesso affect paint handling and colour?\u003c\/h3\u003e\n\u003cp\u003ePriming with this gesso improves paint adhesion and gives pigments a consistent surface to sit on, reducing absorbency differences across supports. Because it's bright white and opaque, it preserves colour vibrancy and makes underpainting easier to see through translucent layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBright white base enhances colour luminosity and saturation.\u003c\/li\u003e\n  \u003cli\u003eMedium viscosity prevents over-absorption of acrylics and oils.\u003c\/li\u003e\n  \u003cli\u003eCreates a subtle tooth that helps acrylic, oil, and mixed-media layers grip.\u003c\/li\u003e\n  \u003cli\u003eMultiple thin coats allow tuning of absorbency and texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and prepare the surface?\u003c\/h3\u003e\n\u003cp\u003eStir well before use and apply at room temperature. Use a flat brush, roller or palette knife; for very smooth boards sand lightly between coats. Allow each coat to dry fully before applying the next to avoid tackiness and ensure even coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with brush, roller, or palette knife—no special tools required.\u003c\/li\u003e\n  \u003cli\u003eSand between coats for a smoother finish; for more tooth, use one coat only.\u003c\/li\u003e\n  \u003cli\u003eThin with a small amount of water to create washable grounds or translucent layers.\u003c\/li\u003e\n  \u003cli\u003eDrying time varies with coat thickness—thin coats dry in a few hours at normal humidity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat surfaces are compatible and how durable is the ground?\u003c\/h3\u003e\n\u003cp\u003eThis gesso is formulated to adhere to canvas, primed and unprimed boards, panel, paper, and many mixed-media substrates. Once cured it remains flexible and resists cracking on most common artist supports when applied correctly in moderate layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for stretched canvas, wood panels, illustration board, and heavyweight papers.\u003c\/li\u003e\n  \u003cli\u003eFlexible film reduces risk of flaking and cracking on flexible supports.\u003c\/li\u003e\n  \u003cli\u003eArchival-grade formula minimizes yellowing and degradation over time.\u003c\/li\u003e\n  \u003cli\u003eNot a replacement for specialized primers for very slick or nonporous plastics without additional surface prep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage will 16 oz provide and can I adjust texture?\u003c\/h3\u003e\n\u003cp\u003eA 16 oz (473 ml) jar covers roughly one to two small-to-medium canvases depending on how many coats and how thick they are. You can control texture by varying application tools, number of coats, and sanding between layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEstimate: one medium-sized stretched canvas (18x24 in) with one to two light coats.\u003c\/li\u003e\n  \u003cli\u003eAdd texture with a palette knife or combing tool for impasto-friendly grounds.\u003c\/li\u003e\n  \u003cli\u003eFor ultra-smooth surfaces, apply multiple thin coats with light sanding between.\u003c\/li\u003e\n  \u003cli\u003eThinning with water decreases tooth and absorption for glazes and washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Utrecht Artists' Acrylic Gesso in 16 oz is aimed at painters, illustrators, and mixed-media artists who want a reliable, archival white ground that balances opacity with flexibility. It suits hobbyists priming small panels, students preparing study canvases, and professional artists seeking consistent coverage and paint adhesion without specialty primers.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Utrecht Artists' Acrylic Gesso under oil paint?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. After the gesso fully cures, it serves as a stable ground for oil paints, providing good adhesion and a bright white base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I thin this gesso with water for washes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. You can thin it with small amounts of water to create translucent grounds or washes, but avoid over-thinning to preserve adhesion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Utrecht","offers":[{"title":"Default Title","offer_id":55254427074897,"sku":"B008UGKMUY","price":35.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/5567\/3681\/files\/utrecht-artists-gesso-front.jpg?v=1791675774","url":"https:\/\/craftiche.co.uk\/products\/utrecht-acrylic-gesso-white-16-oz-medium-viscosity-flexible-opaque-primer","provider":"Craftiche","version":"1.0","type":"link"}