{"product_id":"golden-soflat-matte-acrylic-paint-permanent-yellow-deep-16-fl-oz-ultra-matte-high-coverage","title":"GOLDEN SoFlat Matte Acrylic Paint Permanent Yellow Deep 473 ml — Ultra-Matte, High-Coverage","description":"\u003cstrong\u003eGOLDEN SoFlat Matte Acrylics in Permanent Yellow Deep is a professional-grade, ultra-matte, semi-opaque acrylic designed to lay down rich, glare-free colour with exceptional coverage and leveling.\u003c\/strong\u003e\n\n\u003cp\u003eThis 16 fl. oz. jar of Permanent Yellow Deep (PY83\/HR70) from GOLDEN is formulated to help artists create broad, uniform fields of deep yellow-orange colour with fewer layers than traditional acrylics. SoFlat sits in a niche between conventional acrylics and gouache: it dries to a velvety, water-resistant surface with very low sheen while maintaining the adhesive strength and durability of acrylic polymer. The paint’s single-pigment diarylide yellow offers strong tinting power, ASTM I lightfastness, and vegan-friendly formulation—attributes professional painters rely on.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SoFlat achieve a true matte finish without sacrificing coverage?\u003c\/h3\u003e\n\u003cp\u003eSoFlat’s formulation balances matting additives with high-opacity pigments and flow improvers so pigments level evenly and hide the substrate. The result is a flat finish that still reads saturated rather than dull or chalky. Its semi-opaque nature helps preserve vibrancy while allowing for predictable mixing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUnique binder and matting blend for low-gloss finish\u003c\/li\u003e\n  \u003cli\u003eHigh-pigment load for better hide with fewer coats\u003c\/li\u003e\n  \u003cli\u003eFlow and leveling agents reduce brush marks and texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Permanent Yellow Deep (PY83) suited to professional work?\u003c\/h3\u003e\n\u003cp\u003ePermanent Yellow Deep is a single pigment diarylide yellow noted for consistent colour strength and excellent lightfastness (ASTM I), which means finished pieces resist fading under normal display conditions. The semi-opaque coverage provides dependable layering, glazing, and mixing behavior for studio applications where colour stability matters.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment: PY83 (Diarylide Yellow HR70) for predictable tinting\u003c\/li\u003e\n  \u003cli\u003eASTM Lightfastness I (Excellent) for archival performance\u003c\/li\u003e\n  \u003cli\u003eVegan formulation made in the USA by an experienced, employee-owned company\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does SoFlat handle in practical use—brushwork, drying, and durability?\u003c\/h3\u003e\n\u003cp\u003eBrush application yields smooth, even passes with minimal drag; the paint levels to a consistent matte film that hides brushstrokes better than many acrylics. Drying time is typical for acrylics, but the film cures to a durable, water-resistant surface that accepts additional layers and varnishes if desired. It’s also easier to cover large areas cleanly, cutting down on glazing and scumbling steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrushes glide with improved leveling and reduced brush texture\u003c\/li\u003e\n  \u003cli\u003eDries to a velvety, water-resistant surface ideal for varnish or further work\u003c\/li\u003e\n  \u003cli\u003eGood adhesion to standard primed surfaces; suitable for canvas, panel, and primed paper\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this paint fit into a studio workflow compared to other GOLDEN lines?\u003c\/h3\u003e\n\u003cp\u003eSoFlat is intended where a consistent, glare-free field of colour is paramount—mural underlayers, matte backgrounds, colour blocks, and contemporary minimal surfaces. It requires fewer coats to reach opacity than some other acrylic ranges, letting artists work faster while achieving the flat aesthetic of gouache with acrylic permanence and water resistance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse for large uniform areas, colour-field painting, and matte finishes\u003c\/li\u003e\n  \u003cli\u003eMixes predictably with other GOLDEN acrylics for extended palette options\u003c\/li\u003e\n  \u003cli\u003eReduces layering time when a low-sheen result is required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Artists and studios seeking a professional, deep diarylide yellow that lays down even, low-gloss colour—especially painters working in colour field, illustration, set design, or any application where glare-free surfaces and reliable coverage are essential. SoFlat is a good choice for professionals who want archival pigments, smooth leveling, and the tactile matte quality of gouache with the durability of acrylic.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SoFlat Permanent Yellow Deep lightfast?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This colour uses PY83 and has ASTM Lightfastness I (Excellent) for durable colour retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can SoFlat be used over unprimed surfaces?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: SoFlat adheres best to properly primed surfaces; use a suitable primer for unprimed canvas or wood for optimal results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GOLDEN","offers":[{"title":"Default Title","offer_id":55301684822353,"sku":"B08W7MPL8P","price":105.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/5567\/3681\/files\/golden-soflat-permanent-yellow-deep-front-jar.jpg?v=1791979475","url":"https:\/\/craftiche.co.uk\/products\/golden-soflat-matte-acrylic-paint-permanent-yellow-deep-16-fl-oz-ultra-matte-high-coverage","provider":"Craftiche","version":"1.0","type":"link"}